The Founder Trailer Unlocks The Story You Never Knew You Wanted

The world of film, and biopics specifically, may often seem like a world that is running out of ideas. Biopics are not only films that often come with a decent audience built into the scheme, they are also frequently found among award contenders, but that doesn’t mean that the story of everyone’s life is one that people are interested in hearing.

We’re all familiar with McDonald’s, but does that mean anyone cares how the company became the behemoth it did? While recent films about Mark Zuckerberg and Steve Jobs seem to have more inherent pull to them than the idea of selling burgers, and then selling a lot more of them, there’s a lot more to the Ray Kroc story than you might imagine. It all starts with the fact that his name is rather conspicuously not “McDonald.”

As you’ll see in the trailer for The Founder, the road to the franchising empire was rather thrust upon the people who actually had the thing to franchise, and things got pretty rocky.

And, while that still amounts to a story about pushing burgers on people in a way that might not seem supremely entertaining, the film has a lot going for it when it comes to the people involved. Michael Keaton is back on top of the world, it’s written by Robert Siegel (The Wrestler), directed by John Lee Hancock (Saving Mr. Banks), and that’s just the beginning.

If you aren’t convinced by the general idea, the trailer showcases the obsession behind a character that is worth exploring and the world that was the beginning of franchise mastery.

The film hits January 20th.

Take a look and let us know what you think of this one.

The Founder Trailer - Michael Keaton

courtesy The Weinstein Company

Directed by John Lee Hancock (SAVING MR. BANKS), THE FOUNDER features the true story of how Ray Kroc (Michael Keaton), a struggling salesman from Illinois, met Mac and Dick McDonald, who were running a burger operation in 1950s Southern California. Kroc was impressed by the brothers’ speedy system of making the food and saw franchise potential. Writer Robert Siegel (THE WRESTLER) details how Kroc maneuvered himself into a position to be able to pull the company from the brothers and create a billion-dollar empire. The film also stars Laura Dern as Ray Kroc’s first wife Ethel; John Carroll Lynch as Mac McDonald and Nick Offerman as Dick McDonald.

 

 

Marc Eastman is the owner and operator of Are You Screening? and has been writing film reviews for over a decade, and several branches of the internet's film review world have seen his name. He is also a member of The Broadcast Film Critics Association and The Broadcast Television Journalists Association.

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