Marc Eastman is the owner and operator of Are You Screening? and has been writing film reviews for over a decade, and several branches of the internet's film review world have seen his name. He is also a member of The Broadcast Film Critics Association and The Broadcast Television Journalists Association.
Netflix wants to know if "family adventure" can be upgraded, especially since the genre never managed much in the first place. It looks like it can, but it's a genre that can't expand its demographic very far.