While it is by now not uncommon for series to get early renewals, STARZ is taking the advice I’ve been giving for years and has announced that it is renewing Outlander for two more seasons months before season four hits in November.
It isn’t exactly a stretch, because the show has managed great ratings and critics have been overwhelmingly positive towards the series. But, STARZ is getting a jump on things by committing to the show long before a fresh batch of ratings come out.
As I’ve been saying for years, in the new television world in which we live, audiences are less and less likely to try out new shows, because they know that so many get pulled just after they’ve been hooked. That’s nothing new, but there is too much stuff out there now. Too many series they can binge several seasons of, and most people are so far behind that they don’t especially need a lot of new shows.
In this case, Outlander already has the fans to not only be a hit, but to get voted Most Bingeworthy series at the Critics Choice Awards. But, what if we want to pull in even more viewers? Sure, people have been telling them how good it is, but now we’re in that weird territory of not having picked it up soon enough. With three new seasons on the way, you could hardly be more safe to catch up if you were behind.
The fourth season is still shooting in Scotland and is based on Drums of Autumn, the fourth of eight books in the Diana Gabaldon series. Along with the news of the renewal, the series also released a few first look images.
Fans of the show can rest assured that they will be able to continue the adventures of Claire (Caitriona Balfe) and Jamie Fraser (Sam Heughan), through The Fiery Cross and A Breath of Snow and Ashes.
The renewal order may not seem like that much, and may not have anything to do with my own views that its a great way to get audiences to give a show a chance, but Outlander, according to the release by STARZ and Sony Pictures Television, is one of only six current premium scripted series to increase its episode premiere ratings in Season 3 from Season 1 (Source: Nielsen NPower HH Live +SD episode premiere telecast ratings of current scripted series on premium that have at least 3 seasons).
Adapted from Diana Gabaldon’s international best-selling books and executive produced by Ronald D. Moore, Maril Davis, Toni Graphia, Matthew B. Roberts, and Andy Harries, Starz will continue to partner with Sony Pictures Television on this multi-book, 24-episode pick-up for “Outlander.”